ICE Frequent Buyer
Retail ICE was first created to save retailers money by reducing their overhead through automating the mundane tasks required in a retail store. Then our customers wanted to increase their profits through better inventory turns and we answered those requests with the extensive merchandise reporting/automation built into the system. Today, retailers want a system that will also help them drive customer traffic back into their stores. To answer these requests, we have built an extensive customer tracking system into Retail ICE. One aspect of the customer tracking feature is the Frequent Buyer program.
Retail ICE allows you to establish various frequent buyer programs and then assign these to the appropriate customers. When you create a frequent buyer program, you simply assign point values to dollar purchase amounts by department. If you have particular departments that don't generate as much gross profit as others, you can reduce the number of points a customer will receive when they make purchases in that department. Once a program is established, Retail ICE will keep a running total of points by each customer who visit your store.
At any time during the year when you find yourself wanting more business, you can simply have Retail ICE generate store voucher coupons for you. Retail ICE will generate a store voucher customized for each customer that matches the criteria you have entered. You can also select the look and feel of the voucher itself and customize it with your own logos and messages. Each voucher will contain an appropriate award amount based upon each customer purchase history.
These vouchers are similar to "year end cash back rewards" programs. Once the vouchers are generated, Retail ICE can print them along with an address mailing label. Better yet, if you want to save on the cost of processing a direct mailing, you can elect to email these vouchers to your customers.
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