STAR Advertising Report
The Advertising Effectiveness report is one of many "flash reports" built into the Retail STAR software suite. These "flash reports" provide
instant, up-to-date information and are comprised of the reports most commonly requested by thousands of retailers. The Sales Audit Report
is also much more than just another "flash report" built into the Retail STAR software suite, it can be used to close the loop of your
marketing programs.
Every business knows that marketing will make or break your business. But until recently, many businesses have not been able to determine
which of those marketing dollars are generating business versus which ones are not paying for themselves. Retail STAR allows you to
implement a "closed-loop" marketing system by tracking every purchase to a specific marketing code that you identify. The Advertising
Effectiveness report will then report to you how many sales each marketing campaign has generated.
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